We led the successful relaunch of the prestigious Chef Hats Awards, crafting a detailed digital strategy and coordinating with restaurant awardees to maintain secrecy.

Our creative direction ensured impactful social media reveals for two and three-hat winners. We also distributed assets to restaurants, amplifying the event’s reach. Capturing the essence of the award nights, we produced reels highlighting the glamour of the Sydney and Melbourne ceremonies, along with digital recaps that conveyed the event’s excitement and prestige.